Lakme India Fashion Week 2003 :: Rehana Yavar Dhala

Studied Fashion and Photography in Italy at the European School of Design and Callagaris, respectively. Also studied pattern matching - garment finishing with private workshop in Rome at "Signora Madame Inetti" was guided and inspired by none other than "Valentino" who saw immense promise in her work and advised her to take up "Fashion" as a Vocation. Worked briefly afterwards in Camberra (Australia) with Designer Maggie Shepherd before coming to India in 1992.

In 1996, She won the Best Designer Award at 'The Miss India Femina even before her label was formally launched. Late 1996/97 saw her label in Chennal for the 1st time in Fashion Home 1 Studio Saks and 1ater on in Ffolio, Based in Bangalore and Chennai.

Rehane opened her flagship store on KNK road in the year 1998 and has since moved to larger Premises in 3 years.

Rehane has also supplied garments to Westside under their label and Lifestyle under her sub label. "ExRehane".

On the export front Rehane has worked with buyers prior to Fashion Week 2003. Doing surface Ornamentation and Embroideries on Meterage and Stoles for mainly the Italian market.

On the glamour front the Rehane label dresses were almost wore by every contestant participating in the Miss India Pageant every year - Jackie Vergese, Swetha Jayshankar to name a few. Her clientele boasts of the who's who in Chennai.

Rehane also designs in Leather and is a prominent feature at every Leather show that happens every year in Chennai at the Leather Trade Show.
Rehane specializes in pret and diffusion. Her look is mainly Indo Western: keeping the Indian Malket in mind. She presently sells not only from her store in Chennai but from Kimaya (Bombay), Oorja (Hyderabad). Ogaan (Delhi) all thanks to LIFW.

E-mail: rehane_yavar_dhala