Lakme India Fashion Week 2003 :: Deepika Govind

Deepika believes that style is simplicity. Her clothes have a defined cut, and portray a very contemporary look. She retails at her own store Divinite and has other retail outlets and individual buyers across the country. She retails under four labels. Label 1 is Abstinence: A purist line. Fabrics being the starting point of purity, she uses special hand woven fabrics and works together with the weavers to create fabrics according to her vision. Label 2 is D2G (D-square-G): This is her Ready-to-wear line. Her prêt collection has the cutting edge of modernity, and is known for its wearability. Label 3 Aura: This is her ornamental, more ostentatious line. Unique eveningwear and garments ideal for a trousseau. Label 4 Dee: A line of accessories, which she is currently working on.

Versatility truly seems to be her strength, as she has also branched into menswear. Not being satisfied with the designing aspect alone, she has styled several shoots and ad campaigns for prominent magazines and she has been a fashion columnist with the Times of India, Bangalore.

E-mail: deepika_govind