Lakme India Fashion Week 2003 :: Ashima & Leena Singh

Ashima and Leena Singh have always had a unique, distinctive style and an original, traditional appeal in their collections. An established and well-reputed label today, their designs speak of tremendous and superb craftsmanship. They specialize in Bridal and hand embroidery. They love playing with colours and are famed for their special colour effects and a variety of fabric developments. Their design philosophy strives to bring out the best in each woman through designs that are both traditional and contemporary. Catering to all, the conventional as well as the bold, emphasis on quality and attention to detail is their hallmark. They aim to create classic and timeless clothing that can be passed on through generations. With their combined strengths their business growth has been phenomenal. They were one of the few who combined the designer concept with the commercial aspect as a marketing strategy. They were the first designers to join hands with retailers and have teamed up with Jewellery Designer Paayal Seth to set up India's Premier Retail Outlet 'KAAYA'.

E-mail: ashima_leena