Lakme India Fashion Week 2003 :: Arati Monappa
ARATI MONAPPA - Backgrounder of the designer
Arati the design label came into being in 1995, when Arati Monappa who had been interacting with different group of craft people, purely as a matter of interest found that they needed design direction & marketing help. It started on an informal basis, but when the cooperative effort between designer & craftsperson yielded results that were accepted by designers stores, Arati decided that it would suit her purpose if the association could help improve the living standards of the people she employed. Thus it became a two pronged exercise. It kept her creatively involved, provided workers with fair wages & education for their children, & in addition a share of the profits was invested in basic infrastructure for their craft-in the case of hand block printer, suitable printing tables were provided free of cost, which belonged to them & which they could utilize for other clients.
In 1996 Arati ventured into a home furnishing line, using the same natural fabrics & craft techniques, which was also exported. However, since most fabric is specially dyed/printed with natural colours or accessorized using labour intensive craft techniques, production is limited. Every saree is one of its kind & unique in its design. Even at exhibitions there are never more than fifty sarees displayed at a time. In 1997, the Silk Export Promotion Council used Arati's samples in its design collection at the pret a porter in Paris. In 2000 Arati was one of the winners of the kingfisher fashion award for design in the south.
The Arati label is low profile as there is a deliberate attempt to cut costs, hence not too much is spent on advertising so that funds can be diverted to the primary creators - the craftspeople.
Since 1998 Arati Monappa relocated to Kodagu from Ahmedabad. Her design collection which earler retailed from design stores in India & abroad is now available only at exhibition or for specific client needs.
& Design Philosophy
Apart from my own design collection, most of my work is client specific – blocks, fabric, colours & prints are specially tailored to individual needs. There is a constant endeavour to work with newer fabrics & develop a large palette of natural shades. This collection for LIFW 2003 has garments of organic silk, knitted fabric, georgettes, chiffons, crepes & chanderis, fabric woven with interesting textures or treated to achieve a~ ornamentation like quality.
Personally my fabric of choice is hand woven khadi silk -the colours of nature & the subtlety of the fabric perfectly express my design philosophy - expressed in a collection of shawls for this Fashion Week -simple sublime & Soul stirring.
& Inspiration of the collection