Aparna is
one of the most promising fashion designers working in the business today,
with her own label retailing through a number of prestigious fashion outlets
in the country.
While studying
fashion designing at the National Institute of Fashion Technology, she
selected by the late Rohit Khosla, who pioneered fashion in India, to
intern with him.
After graduating
in 1992, she launched the 'Aparna Chandra' label. Since then she has integrated
her influences and fine-tuned her vision, and today her signature style
combines classic elegance and contemporary flair. Unaffected and understated,
sexy but never vulgar, with flawless cuts and an obsessive attention to
detail, her clothes today, mirror her personality, and stand distinctly
apart from the "me-too breed" of designers who have inundated
the fashion market.
Aparna's
highly individualistic fashion sensibility is well renowned. Very young
and hip. Her designs are simple, sensual and ...well... minimalistic.
Out with opulence, the screaming for attention look... And in with a lot
of skin, simple cuts and style. She describes her clothes as extremely
wearable reflecting the personality of the wearer, asserting a quite,
stylish and sexy confidence, a sharp whisper in a room full of loud people.
At present,
Aparna runs an independent design studio in New Delhi. She shows her clothes
at Ensemble - Mumbai, Ensemble - Delhi, white – Delhi, Evoluzione
–Chennai.
Besides her work as a designer, Aparna is also a highly successful fashion
stylist, and is responsible for the look of many high profile advertising
campaigns including Ray Ban, OCM Suiting, Orion Biscuits, The Hyatt Regency
Hotel, Monte Carlo Sweaters, Van Heusen, Arrow, Gold Flake Cigarettes,
De Beers, Motorola, Numero Uno, amongst others.
Aparna is
one of the most promising fashion designers working in the business today,
with her own label retailing through a number of prestigious fashion outlets
in the country. 
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