"I believe in
simple statements and understated look which makes a powerful impact"
Anju Modi had her schooling in a small hill station of Ranchi. Technical
and specialized courses about vegetable dyes, pattern making and forecasting
she learnt from various institutes in India and U.K. The intricacies of
weaving she picked up on her visits to the handloom sectors of remote
villages. A textile expert, she set about reviving old techniques of weaving
and developed new permutations and combinations, through her in-depth
research and inherent aesthetic flair.
Widely traveled all
over the world, and to the remotest of villages and having experienced
the cultural ethos of each township, her collection reflects a traditional
yet a very contemporary style.
Anju Modi was inspired
by the age old techniques of tie and dye, zardozi and cut work. The natural
cotton fabrics like Kota from Rajasthan, Chanderi and Varanasi are generally
used. Her collection is based on her research of a fusion between past
and present. an effort to achieve a new equilibrium between old and new,
art and technology, simple clean looks and asymmetric layers.. Anju in
this endeavor has tried to link two opposite styles. A ‘Couture’
conceived as a space in which she experimented with the idea of primary
beauty and technology, always connecting back to nature.
Indian fashion is
today a beautiful and innovative blend of east and west. Color has made
a major statement this season. A refreshing new look has emerged after
many seasons, where earlier the emphasis has always been on a subdued
palette
Natural fabrics blended
with blues, oranges, bright colors..neon yellows with greys, turquoise
blue with whites, orange with silver… A beautiful splash of color
on a softer base - Anju has mixed her colors creating a very glamorous
yet feminine look.
With change towards
modernity, fast pace, net surfing, e-life, e-fashion Her fabrics respond
to the demand of fast living. Technically treated to make it waterproof,
and crease free. Permanent heat press, pleating and settings on fabrics
make it beautiful, interesting with no ironing required. This collection
has therefore been called "Techno-Nature".
A textile expert
and fashion designer for women, Anju did her schooling from a small hill-station,
Ranchi, amidst nature. She has done specialized courses on vegetable dyes,
pattern making and forecasting from various institutes in India and U.K.
Weaving was learnt on practical fields in handloom sectors of remote village
areas. Having dedicated 15 years to the fashion institution, she has made
her way through an enriching experience of textile and varied surface
treatment. She has spent a decade in reviving old techniques of weaving
and has also developed new woven designs through her in-depth research
and inherent aesthetics and in the process has been working very closely
with artisans and craftsmen in remote parts of the country. All this exposure
has influenced her collection, which is very contemporary. She has been
focussing on basic ingredients and colors. Her themes are not rigid and
literal, they rather emphasize the elements of luxury, glamour, texture
and color and at the same time take care of the comfort expectation of
the consumers. She reaches her customers through her own atelier 'Anjuman'
and also supplies her garments to other high fashion stores in India.
Her own Atelier' Anjuman"
in Delhi,
A-51 A Friends Colony East
New Delhi 110065
Ph: 6327304/6845970
Fax: 6840942
E-mail:
anju_modi
"I believe in
simple statements and understated look which makes a powerful impact"
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