'ANANT' is about understated elegance that a connoisseur would understand - simple, yet effective, aesthetically correct, wearable contemporary and traditional ensembles for men and women.

Their immense creativity is seen in their experimentation with various themes like Earth, Water, Fire, Wind, Space, from Mughals to European history of Art and flirtatious romance.

LIFW collection 2004
The Collection showcases 'Chikankari' form Lucknow. The inspiration for the chikan work is Parsee gara, Moorish & Chinese inspirations for the designs instead of the usual Indian Mughal themes.