A London College of Fashion graduate, Sonali started her label 'Just Urban' in 1999. She concentrates on making clothes look comfortable and always wearable. By the virtue of being a pret line the price range is affordable and the collection is targeted at a customer who is young and always ready to 'get up and go'.

Currently she is retailing form Ensemble, You, The Oak Tree, Ffolio and 7 The Design Lounge.

LIFW collection 2004
The collection is a mix of the secretive luxe along with the dauntless eccentric bringing the natural element into play. Gold autumn leaves are fused on a backdrop of Wintery Whites, Black, Wine bringing together classic glamour and adding Romance with colors like Pimento, Mauve and Pinks.