Embroidery and embellishments are the forte of her label 'Veils' which she launched in the year 2000. This label is available at fashion stores in select cities.

She is currently working on another pret label 'Priya A'- a western women's wear label -a collection about simplicity and seduction.

LIFW collection 2004
It's a funky, hip-hop lounge collection of western garments with beautiful hand painting done on them.