Started by Karuna Khaitan '1984' the 'WILD ORCHID' label was an instant success, because of a fresh, new contemporary look which sparked a much-needed change in attitude in the women's wear market.

Shradha finishing her fashion education in LCF returned in 1984 to jointly launch the western wear line of wild orchid with a unique combination of hand woven hand crafted ethnic fabrics and unparallel innovative styling. Today it retails out of more than 15 up market designer wear boutiques all over the country.

LIFW collection 2004
A strong summer theme-freely interpreting ethnic themes that combine eclectically diverse fashion directions and clothing cultures. Accentuated with sporty elements, it is modern, functional and above all commercial.