Known for his crazy and whacky style, Aki's clothes are always fun, bright, cheery and cool with an accent towards leisure wear.

Currently Design Director for Sheetal Design Studio, he retails under his label under 'Aki Narula for SDS'; also works on his main label ' AKI' from his studio in Delhi.

Apart form this he retails through various high end stores in India as well as abroad like 1 MG Road, SDS, Ensemble, You Grasshopper, Zingra in Cannes and St Tropez.

LIFW collection 2004
The collection is reminiscant of a visit to a bubble gum store on root to a night out. The collection is young, spirited, very feminine mixed with sports wear. Lots of red, fuchsia and green is used.