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Urvashi Joneja

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A graduate of NIFT, New Delhi, and Parson's School of Design, New York, Urvashi Joneja launched her eponymous label "Urvashi Joneja" in 2012, after training under designer Rajesh Pratap Singh and 4 years of corporate experience. Architecture and shapes in nature, which often go unnoticed, serve as inspiration for Urvashi, who likes to take the usual and make it unusual.

Attention to detail, precise pattern-making and careful construction laid a solid foundation for the label, which emphasizes on women's curves before form, and comfort before beauty.

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View the Urvashi Joneja Collection at Lakme Fashion Week - Summer/Resort 2014
 
Other Fashion Week coverage:
Wills Lifestyle India Fashion Week Autumn/Winter 2012, Wills Lifestyle India Fashion Week Spring/Summer 2012, Lakme Fashion Week Summer/Resort 2011, Lakme Fashion Week Spring/Summer 2010, Lakme Fashion Week Spring/Summer 2009, Lakme Fashion Week Autumn/Winter 2008, Lakme Fashion Week Spring/Summer 2007, Wills India Fashion Week Spring/Summer 2006, Wills India Fashion Week Autumn/Winter 2006, Lakme India Fashion Week 2005, Lakme India Fashion Week 2004, Lakme India Fashion Week 2003, Lakme India Fashion Week 2002.
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