Lakme Fashion Week - Summer/Resort 2014 Sreejith Jeevan (Rouka) - Fashion Designer Profile

Sreejith Jeevan (Rouka)

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ROUKA is a contemporary harbor to the effervescent tradition of India. Meaning 'bodice' in Malayalam and 'corridor' in Japanese, ROUKA stands for work that forms the corridor empowering both the weaver and the wearer.

Launched by Sreejith Jeevan, a design graduate from the National Institute of Design, Ahmedabad and the Ecole Nationale Superieure Des Arts Decoratifs, Paris, the brand embodies the modern eclectic woman. Just as the words snugly exist in two diverse languages, she fits perfectly into the two worlds the old and the new.

She does not need to flit between the two-she just fits them together and completes the puzzle. Having worked with textiles in India and abroad, Sreejith, now works from his studio in Kochi, creating a timeless style that derives from the essence of people.

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View "Weather Forecast" collection by Sreejith Jeevan (Rouka) at Lakme Fashion Week - Summer/Resort 2014
Other Fashion Week coverage:
Wills Lifestyle India Fashion Week Autumn/Winter 2012, Wills Lifestyle India Fashion Week Spring/Summer 2012, Lakme Fashion Week Summer/Resort 2011, Lakme Fashion Week Spring/Summer 2010, Lakme Fashion Week Spring/Summer 2009, Lakme Fashion Week Autumn/Winter 2008, Lakme Fashion Week Spring/Summer 2007, Wills India Fashion Week Spring/Summer 2006, Wills India Fashion Week Autumn/Winter 2006, Lakme India Fashion Week 2005, Lakme India Fashion Week 2004, Lakme India Fashion Week 2003, Lakme India Fashion Week 2002.
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