ROUKA is a contemporary harbor to the effervescent tradition of India. Meaning 'bodice' in Malayalam and 'corridor' in Japanese, ROUKA stands for work that forms the corridor empowering both the weaver and the wearer.
Launched by Sreejith Jeevan, a design graduate from the National Institute of Design, Ahmedabad and the Ecole Nationale Superieure Des Arts Decoratifs, Paris, the brand embodies the modern eclectic woman. Just as the words snugly exist in two diverse languages, she fits perfectly into the two worlds – the old and the new.
She does not need to flit between the two-she just fits them together and completes the puzzle. Having worked with textiles in India and abroad, Sreejith, now works from his studio in Kochi, creating a timeless style that derives from the essence of people.