Pratima Pandey is a NIFT, New Delhi post graduate in design and winner of Grazia Young Awards in 2011 in eco-friendly fashion. She named her label 'Prama', which in Sanskrit means 'beauty with intelligence' and strives to embody the same spirit in her work with a view to encourage craftsmanship and sustainability.
Her collection "Magic Sparrow" draws inspiration from the life of celebrated French singer Edith Piaf. Her music was auto-biographical with her singing reflecting her life, particularly of love, loss and sorrow.
Thus the collection incorporates intricate and alluring Indian embroideries in silk chanderi and printed cottons, layered in simple cuts in a combination that accentuates beauty with subtle ease.