Retailing through stores like AZA, ENSEMBLE, OGAAN, KIMAYA, COLLAGE, VACHI & AURA. The KHEM line celebrates understated elegance & subtle Indian glamour.
The emphasis is on traditional art of embroideries and textures for both day and evening wear to create a wardrobe with a timeless edge. The embellishments are delicate and the colors muted.
The focus is on classic clothing with a contemporary twist and an indefinable attention to detail and quality. The new addition to KHEM's client list is Harvey Nichols, Riyadh and Anthroplogie, USA making it more acceptable to global clientele.