The essence of the brand is about revival of the traditional Indian design heritage. We present ourselves to the world in a new form today, while keeping true to our traditional roots.
The soul is traditional, yet the outlook is modern and today. The label’s inspiration is the timeless treasures and textures of classic Indian design that have beautiful stories embedded in the design ideology.
The label has been working with weavers from various parts of the country, attempting to adapt classic weaves into a contemporary silhouettes and styles, making it wearable and accessible to our generation.