'Thoughts do not need the wings of words, to fly to any goal. Like subtle lightning's, they speed from soul to soul.
Paper, pencil and rolls of fabric all translate my thoughts into tangible ensembles.' Atithi Gupta, an alumnus of Pearl Academy of Fashion, made her debut entry as a Gen next designer, Fall/Winter 2009, also showcased Resort Wear 2010; Winter/Festive 2010; Resort Wear 2011; Fall/Winter 2011 & Fall/ Winter 2012 collections at LFW.
The label concentrates more on feminine, minimalistic, wearable wear; which result in clothes, communicating through form and feeling. The label has completed five years and retails at various multi-designer stores across the country.