Designer Ashdeen Z. Lilaowala's eponymous label Ashdeen specializes in hand embroidered creations that are inspired by centuries of Oriental craft and craftsmanship. These contemporary saris and garments evoke an aesthetic of the traditional Parsi Gara embroidery.
Each season, traditional Gara embroidery motifs are interpreted to create contemporary designs. Keeping the silhouette simple and elegant, the emphasis is kept on the hand-embroidery.
The label focuses on creating exclusive pieces at their studio in New Delhi.