Her label was launched in June 2009 in Mumbai. Her USP is contemporary functional clothing.
She has showcased her collections at Dubai Fashion Week, Followed by 3 seasons of Lakme Fashion Week. She retails at Delhi, Mumbai, Dubai, Kuwait, Calcutta, Chennai, Hyderabad, Bangalore and Ahmadabad.
Her label caters to all age groups, for all body types and for both male and female. Her label is known for clean cuts, easy silhouettes, comfortable clothing, Inspired by everyday objects like music, doodle book, Indian Art and craft .The effort is to transform the piece of art into a wearable functional clothing, to create global clothing range and to reach out to clients from various nationality and regions of all age groups across the globe.