Lakme Fashion Week - Winter/Festive 2011 JJ Valaya - Fashion Designer Profile

JJ Valaya

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JJ Valaya, regarded as one of India's senior most designers is often referred to as the Monarch of Indian fashion. He rules the fashion world with his splendid collections of hand embroidered apparel that have garnered widespread accolades both nationally and internationally.

His flagship store in Delhi is India's largest single designer store and has set new benchmarks in luxury retail. He is also a founder Governing Board member of the Fashion Design Council of India (FDCI) and the First official brand ambassador for Swarovski, India.

It is the marriage of the uniqueness of India's craft and tradition with the energy and the ever-changing nature of contemporary fashion that sets the pace for this maverick maharaja! This season in association with Aircel, his collection is about the evolving colors of the still image, inspired by his love for photography and changing technology.

JJ Valaya says "My latest collection for Aircel is called Tasveer and pays homage to the journey of the still image from its black and white avatar to its current digitised one; technology and its evolution has always inspired me and it was only fair to finally acknowledge this love affair". Aircel is proud of its association with JJ Valaya and LFW.

This is an exciting platform to strengthen brand connect amongst the youth and showcase technology. With its positioning as modern face of telecom, Aircel is always seeking to address the multi-functionality of the mobile phone through its innovative and dynamic services portfolio like Pocket Internet.

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View "Tasveer" collection by JJ Valaya at Lakme Fashion Week - Winter/Festive 2011
Other Fashion Week coverage:
Wills Lifestyle India Fashion Week Autumn/Winter 2012, Wills Lifestyle India Fashion Week Spring/Summer 2012, Lakme Fashion Week Summer/Resort 2011, Lakme Fashion Week Spring/Summer 2010, Lakme Fashion Week Spring/Summer 2009, Lakme Fashion Week Autumn/Winter 2008, Lakme Fashion Week Spring/Summer 2007, Wills India Fashion Week Spring/Summer 2006, Wills India Fashion Week Autumn/Winter 2006, Lakme India Fashion Week 2005, Lakme India Fashion Week 2004, Lakme India Fashion Week 2003, Lakme India Fashion Week 2002.
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