JJ Valaya, regarded as one of India's senior most designers is often referred to as the Monarch of Indian fashion. He rules the fashion world with his splendid collections of hand embroidered apparel that have garnered widespread accolades both nationally and internationally.
His flagship store in Delhi is India's largest single designer store and has set new benchmarks in luxury retail. He is also a founder Governing Board member of the Fashion Design Council of India (FDCI) and the First official brand ambassador for Swarovski, India.
It is the marriage of the uniqueness of India's craft and tradition with the energy and the ever-changing nature of contemporary fashion that sets the pace for this maverick maharaja! This season in association with Aircel, his collection is about the evolving colors of the still image, inspired by his love for photography and changing technology.
JJ Valaya says "My latest collection for Aircel is called Tasveer and pays homage to the journey of the still image from its black and white avatar to its current digitised one; technology and its evolution has always inspired me and it was only fair to finally acknowledge this love affair". Aircel is proud of its association with JJ Valaya and LFW.
This is an exciting platform to strengthen brand connect amongst the youth and showcase technology. With its positioning as modern face of telecom, Aircel is always seeking to address the multi-functionality of the mobile phone through its innovative and dynamic services portfolio like Pocket Internet.