Lakme Fashion Week - Winter/Festive 2011 Asit & Ashima Dhingra - Fashion Designer Profile

Asit & Ashima Dhingra

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Ashima & Asit designer duo started the Label AUM in 2007. Forte of the label AUM is embroideries and embellishments.

The silhouettes are clean, streamlined and the focus is intricate hand embroidery that makes the style statement. The look is always sophisticated, either understated or strong & making an impact in a controlled way.

Asit & Ashima Dhingra also strive to incorporate traditional thought and philosophy through inspired embroideries like Phulkari re-invented into chic and contemporary versions. Unusual use of colors is what makes the label AUM distinct.

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Other Fashion Week coverage:
Wills Lifestyle India Fashion Week Autumn/Winter 2012, Wills Lifestyle India Fashion Week Spring/Summer 2012, Lakme Fashion Week Summer/Resort 2011, Lakme Fashion Week Spring/Summer 2010, Lakme Fashion Week Spring/Summer 2009, Lakme Fashion Week Autumn/Winter 2008, Lakme Fashion Week Spring/Summer 2007, Wills India Fashion Week Spring/Summer 2006, Wills India Fashion Week Autumn/Winter 2006, Lakme India Fashion Week 2005, Lakme India Fashion Week 2004, Lakme India Fashion Week 2003, Lakme India Fashion Week 2002.
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