Label ADI was started by Aditya Khandelwal in 2009 with its fusion wear. Ethical, eco -friendly fashion using sustainable sources, with the aim of catering to the implementation of bio-diversity in a paradigm practical to the trade system.
This is the mantra on which he has based his collection. Adi's clothing is striking for its use of exceptional, Handloom fabrics coupled with fine tailoring.
Aditya Khandelwal is constantly inspired by his Indianness, Western silhouettes and Indian fabrics & Craftsmanship. Handcrafted, stitched with pure silk yarns and embroidered with pure silk and pure gold (zari) thread, each piece delivers a promise of uniqueness blending the essence of Indian culture with modern silhouettes.