Lakme Fashion Week - Summer/Resort 2011 Sannam Chopra - Fashion Designer Profile

Sannam Chopra

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Sannam Chopra, founded the company Archetype Deusigns with an objective to introduce an array of jewellery with a modern sensibility. Under the company she designed jewellery ranges for various fashion brands & houses.

She started the label Embellish in 2008 & prefers to define her work as 'Beauquir' that which is beautiful & quirky at the same time. Under the label she retails through various multi-designer boutiques across India.

Sannam Chopra has also worked in collaboration with various designers for their jewellery line & her design work has been occasionally extended to cover bespoke developments of designing bags, belts and footwear for premium service brands. Archetype Deusigns is the brain child of Sannam Chopra and Nelson Coelho, young dynamic enterprnuers who took the road less travel to start the company from small begining in 2006.

Archetype forte lies in understanding & creating exquisite designs, we are in a business in which fashion keep changing, so we challenge ourselves by innovating new designs as per specific themes, seasons, stories, occasions, festivals etc...

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Other Fashion Week coverage:
Wills Lifestyle India Fashion Week Autumn/Winter 2012, Wills Lifestyle India Fashion Week Spring/Summer 2012, Lakme Fashion Week Summer/Resort 2011, Lakme Fashion Week Spring/Summer 2010, Lakme Fashion Week Spring/Summer 2009, Lakme Fashion Week Autumn/Winter 2008, Lakme Fashion Week Spring/Summer 2007, Wills India Fashion Week Spring/Summer 2006, Wills India Fashion Week Autumn/Winter 2006, Lakme India Fashion Week 2005, Lakme India Fashion Week 2004, Lakme India Fashion Week 2003, Lakme India Fashion Week 2002.
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