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Priyadarshini Rao

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Priyadarshini Rao started her label in 1996.She focuses on women who have refined their fashion tastes to embrace what is considered more contemporary and modern, amalgamating their Indian-ness with a broader view of the world. She prefers to define her work as luxury pręt & believes that her customer is someone who seeks elegant & evolved clothing solutions.

Her label is retailed out of over 15 boutiques in India, and she is well recognized for her signature style 'Mineral' is her pręt label retailed out of independent stores in Mumbai as well as Shopper's Stop and Central. Mineral's clothing line is a smart design recombination of Indian fabrics within a Western construct, allowing for better self-expression.

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View "Mineral" collection by Priyadarshini Rao at Lakme Fashion Week - Summer/Resort 2011
Priyadarshini Rao profile on India Fashion Week
Other Fashion Week coverage:
Wills Lifestyle India Fashion Week Autumn/Winter 2012, Wills Lifestyle India Fashion Week Spring/Summer 2012, Lakme Fashion Week Summer/Resort 2011, Lakme Fashion Week Spring/Summer 2010, Lakme Fashion Week Spring/Summer 2009, Lakme Fashion Week Autumn/Winter 2008, Lakme Fashion Week Spring/Summer 2007, Wills India Fashion Week Spring/Summer 2006, Wills India Fashion Week Autumn/Winter 2006, Lakme India Fashion Week 2005, Lakme India Fashion Week 2004, Lakme India Fashion Week 2003, Lakme India Fashion Week 2002.
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