Alok Industries Limited: Expanding Horizons
(Contd. from page 3...)
Brings Peacock Alley to India
Recently Alok Industries Ltd. has signed a license agreement with Peacock Alley, a premium brand for home linens in the US. Under the terms of this agreement, Alok Industries will market its home linens range in India under the Peacock Alley brand, while Peacock Alley will provide design and marketing inputs to Alok. The agreement is initially valid for two years with an automatic renewal clause for successive one-year terms. Peacock Alley, a premier manufacturer and importer of luxury bed and bath luxury linens, is known for its sophisticated and high quality products that create luxuriant and complete bedroom and bath environments. Headquartered in Dallas, US, the brand enjoys strong brand loyalty due to its commitment to impeccable quality, timeless styling, and unmatched versatility.
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