Fashion fuels apparel business colourfully
By Nitika Srivastava
The Indian textile and apparel industry, which is thriving on its competencies in the cut-throat world market, has found a new reason to cheer with 'desi' fashion makers adding colour and design in its business growth.
There may be a divide between Delhi and Mumbai on the fashion platform, though it is giving sheen to the domestic textile growth in a way or other. Fashion has evolved as a separate industry and up-and-coming designers are slated to contribute nearly Rs 2,000 crore to the sector in next few years.
Notably, overall Indian fashion is growing exponentially. The industry would grow in size and there would be several stakeholders who would contribute to this growth. Both established and new designers would be responsible for bringing about growth. Interestingly, novelties of the GenNext designers have not only attracted buyers but also apparel exporters whose business basically hinges on design works. This was visible at the Wills India Fashion Week in the national capital and Lakme Fashion Week in Mumbai.
Pointing out that India has a pool of young talent waiting to be tapped and the Fashion Design Council of India (FDCI) nurtures young talent and encourages them to enter the market, FDCI Director General Rathi Vinay Jha said the fashion week aimed to serve as a catalyst in taking the Indian industry to global levels and encourage new designers so that they dream big and chart out new avenues.
Fashion doyen Ritu Kumar said the domestic fashion industry has a long way to go as the gap between the European fashion industry and the Indian fashion industry cannot be bridged fast. "The European fashion industry is centuries old and ours is at a nascent stage. This gap will always remain, though India has been catching up well," Kumar added.
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