Fashion fuels apparel business colourfully
(Contd. from page 2...)
Noted designers Raghuvendra Rathore and JJ Valaya evoked India's regal spirit to reach out to the buyers. Rathore's jackets, skirts and dresses were heavily embroidered and Valaya's lavish neutral palette of outfits were embellished with colourful stones -- elements borrowed the Mughal kings who ruled India from the 16th century.
"The old heritage of India is the biggest attraction internationally," Rathore said. "Indian spirit is going global." Hopefully, these designers have prove a blessing in disguise for the apparel producer and exporters. Meanwhile, the government has proposed to create a fashion hub in a fast-developing suburb of the national capital. Experts said it would signal Delhi's arrival as the country's premier style destination. "It's a most welcome development," said Jha of FDCI commented. The idea of a fashion hub at Dwarka in Delhi has been in the pipeline for a while and received an impetus after the Supreme Court ordered demolitions last year of commercial establishments running illegally from residential neighbourhoods. In nutshell, Indian textile and apparel sector, which has got a rich line-up of fashion designers, should not miss to include the role of fashion industry in its growth journey as our fashion desginers are scoring across the globe with their talent and can do the same for the country.
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