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Fashion fuels apparel business colourfully

(Contd. from page 1...)

The FDCI stated: "Mental support and monetary support are two things where we are lagging. The government has to come forward and help us. In countries like Japan, England and France, designers receive tremendous support from the government." With each passing day, the fashion industry is becoming bigger and more business oriented. But the place for Indian outfits is shrinking constantly. The latest fall-winter collection by designers across the country upset Kumar a little.   

Despite the fact that the fashion industry is swelling and the country's population is becoming more fashion conscious everyday, she confesses, "The less dictated you are by fashion the more innovative you become," she added. Undoubtedly, fashion makers are giving style statements to apparel makers and exporters through their theme adoption and design elements. "Old is gold and this fashion week has proved it," designer Rohit Bal said, adding: ''The clothes have traditional elements but are more contemporary, more urban."   

Indian fashion designers have often been criticised for not being trendsetters and copy-cats of western motifs to tap into an emerging global demand for high-end Western outfits with an Asian edge. However, the Delhi Fashion Week saw designers take a matured approach of working around a theme and brought together elements of traditional India in an effort to woo international buyers. "There's nothing like reliving the past which is simple but has a class in itself to stand out. I wanted to give my clothes a periodic look which is classical yet sensuous," Rina Dhaka added.

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