A FAIRy tale opening for 2007
By Mukund Rai.
As we all know that arrival of January 2005 added a new chapter in the history of textile industry when quota regime said bye bye to Indian shores. The industry rejoiced, at the same time brooded on the limitations industry was reeling under like infrastructure bottlenecks, lack of capacities of handle huge orders, rising global influences, limited exposure to technological advancements, availability of latest of machinery and lack of funds etc. etc.
In the entire scenario, the most crucial part was technology acquisition and building expansion capacities, which needed exposure to good machinery besides funding. The machinery suppliers and exhibition organizers took serious note of this fact and taking cognizance of the scenario, flexed their muscles to bridge the gap.
As a result the beginning of 2007 witnesses many exhibitions which will open new avenues for the industry when manufactures need not travel to foreign shores to give shape to their expansion plans. Such world-class expositions are right here, right now!
Indeed we are watching that significance of such trade fairs is growing with every passing year. They have emerged as high impact method to disclose new products, services and trends. Modeled for achieving all types of marketing objectives, particularly at the pre-sales stage, they are turning out to be highly popular amongst industry folks. But it is very important that exhibition is projected in the right manner besides it should serve the purpose as a low cost marketing tool. It should be an effective marketing medium, which should bring most dynamic prospects, and customers to you so that you are able to not only show your product but also answer queries, thus come up to the expectations. There is no other medium, which can match the power of trade fair as it brings you a step closer by establishing personal communication with the real buyers.
BharatTextile.com unfolds for you the sneak preview of the impending fairs in early 2007.