INDIA: [LFW] Nine new faces from Mumbai at Lakme Fashion Week

Nine new faces from Mumbai will soon be seen at Lakme Fashion Week Winter/Festive 2014

• Winner Aisha Sharma will endorse Lakme's Core Category across color cosmetics and skin products

• LFW model auditions registered 120 applicants; with 9 winners who will participate in LFW WF 2014

• The upcoming season will be held at the Palladium Hotel from 20 – 24 August, 2014

120 aspiring female models from all over India and from around the globe participated in model auditions for the upcoming Lakme Fashion Week Winter/Festive 2014. An esteemed panel of judges chose 9 winners after three intense and drilling rounds of auditions.

The LFW Model Auditions is India's most popular and respected launch pad for new faces, having introduced some of the most successful names in the modeling industry like Katrina Kaif, Yana Gupta, Mugdha Godse and Miss India World Kanishta Dhankar amongst many others.

Lakme has discovered some of the most popular faces who have today become synonymous with beauty. The brand has been consistently associated with several leading models and celebrities over the years. For first time this season, through the LFW model auditions, the brand set out to find the face of Lakme and has chosen winner Aisha Sharma to be part of this lineage and endorse Lakme's Core Category across color cosmetics and skin products.

Names of Shortlisted Models:

1. Pooja Mor

2. Alicia Komodromos

3. Shreya Chaudhary

4. Nikita Yadav

5. Jyotpriya Sud

6. Nischita Rao

7. Gurleen Grewal

8. Nikita Sahay

9. Hida Siddiqui

Saket Dhankar, Head – Fashion, IMG Reliance said:

"Introducing and promoting new talent is core to the Lakme Fashion Week identity! The LFW Model Auditions is one of India's most premium platforms dedicated to discovering fresh models year-after-year. Keeping true to our philosophy of democratizing fashion, we are very glad we have yet again brought 9 new promising faces to the fashion industry!"

Purnima Lamba, Head of Innovation, Lakme said:

"Lakme Fashion Week is the perfect platform to discover some of the most beautiful faces from around the country. We are excited to announce that Aisha Sharma, a very promising new model, has been chosen as the face of India's biggest beauty brand – Lakme. Aisha's personality resonates perfectly with the brand and she will be representing Lakme campaigns for the core category of products including our iconic Lakme Face Magic and Peach Milk Moisturisers."

The jury panel comprised a mix of, fashion experts and stalwarts of the Indian fashion industry, including fashion designer Rocky S; top model Carol Gracias; ace photographer Colston Julian; Anaita Shroff Adajania – Fashion Director, Vogue India; Rashmi Virmani – fashion choreographer; along with Saket Dhankar-Head Fashion, IMG Reliance and Purnima Lamba, Head of Innovation, Lakme.

Six fresh faces were chosen last week at first ever LFW model auditions held in Bangalore. They will join the Mumbai winners on the ramp at LFW WF 2014!

About Lakme Fashion Week:
Lakme Fashion Week (LFW) is jointly organized by Lakme, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to "Redefine the future of fashion and Integrate India into the global fashion world". LFW is organized twice every year. Lakme Fashion Week Winter/Festive 2014 will be held from August 20 to August 24 2014 Palladium Hotel, Mumbai. For further information log on to www.Lakmefashionweek.co.in

About Lakme:
Contemporary Indian beauty expert Lakme continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever's worldwide expertise, Lakme also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman's needs, Lakme also offers its consumers a comprehensive beauty experience through its products and services at the Lakme Salons and Studios. For further information log on to www.Lakmeindia.com

About IMG Reliance:
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), the world's leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India's premier fashion event, Lakme Fashion Week and South Asia's only ATP World Tour event, the Aircel Chennai Open.